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How To Use @Twitter Cards For #LeadGeneration

8 December 2014
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How To Use @Twitter Cards For #LeadGeneration

Much has been made of search engine optimization, but as social media becomes increasingly important, you need to consider optimizing this channel as well. Fortunately, Twitter cards are an excellent way to generate qualified leads from social media.

 

One of the main difficulties in social media optimization is telling the platforms more about the content on your website, according to Razor Social. Twitter cards work by adding a few lines of coding to your website to inform the network of particularly strong content, such as great photos, videos or slideshows.

 

Then, when social media followers share this content on Twitter, the image, video or other media will appear directly in the interface, creating a more visual brand experience. In fact, Twitter cards are more likely to gain increased exposure through retweets.

There are a few different kinds of Twitter cards, including summaries, large-image summaries, photo, gallery, app, product and specific lead-generation cards. Since social media marketing is all about engagement, this is an essential way to command more attention.

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