Transformational Prospecting

“Beyond Telemarketing”… Focusing on the most qualified prospects & clients.

Prospect selection – Sourced from quality databases and matched to your profile by:

• Geography
• Business type
• Company size and demographics
• Contact title and authority
• Market Sectors; NAICS codes and services/products offered
• Existing client locale and business services

 

Multi-prong marketing campaigns – Communications include strategically distributed:

• E-mails
• Social Media posts
• Postal mailers
• Telephone prospecting
• Referral campaigns”

 

Process Stages

  1. Research and compile the prospect database per the criteria established by the customer; demographics, geography, market, and titles
  2. Enter the database of prospects into a CRM
  3. Create the campaign E-mail messages; introductory, post call, & nurturing
  4. Train the tele-marketers and generate the script, & objection handling messages for qualified appointment setting calls
  5. Begin the introductory calls, brand messaging, & introductory emails to identified prospects; plus social media marketing for premium programs
  6. Appointment setting calls, email communications, & followups
  7. Systematic lead nurturing of target prospects via email and followup phone calls
  8. Appointment submission
  9. Post appointment tracking (optional)

 

Reporting

All data, emails, and call notes are housed within a CRM (salesforce.com) and can be exported as required.

All email campaigns are distributed through an online email tool with detailed reporting.  Open rates, clicks, forwards, and bounces, are all used to guide the prospecting efforts and can be provided to the customer upon request.

(Optional) SMS will track post appointment opportunity progression if required.  This can help to demonstrate the appointment value, identify sales process weaknesses, and remedy communication bottlenecks.

 

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About SMS


With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.

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2113 W Vienna Rd.
Clio, MI 48420
Email: [email protected]

810-640-8137

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You can’t successfully run a business without a consistent revenue stream. No matter how strong your ideas are, they won’t be of much use if you don’t have a way to continually bring in money. As a business owner, more revenue usually means more security, and that will lead to more satisfaction with your business from both the client and team perspectives.So, how can you go about bringing in more revenue for your business? You can’t simply will the money into existence, as much as we all wish that we could. The truth is that there is no one-size-fits-all strategy for revenue generation — after all, every company and every industry are vastly different. However, you can probably get a good start by focusing on lead generation.Why Are Leads So Important?Every company must sell their product or service if they hope to succeed in the increasingly competitive world of business. Whether they do this through old-school cold calling and traditional sales reps or through high-tech marketing channels, they will always need one thing — leads. While you can always get better at selling, the magic is in the leads.Sales reps can’t just call on random people or businesses to see if they require a product or service. It would be a colossal waste of time. You may have heard stories of powerful reps in the '80s simply running through the Yellow Pages and calling every number they could find. Those might be impressive, but they are a rarity, and becoming even more so in today’s world.Read more: Five Lead Generation Strategies For Your Businesshttps://strategicmarketsolutions.com/?p=2388 ... See MoreSee Less

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