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THE IMPORTANCE OF AN EFFECTIVE INBOUND MARKETING FUNNEL FOR BUILDERS

6 October 2021
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It is far from surprising that home builders might have shortcomings in understanding the intricate complexities of modern marketing. After all, you’re busy doing what you do best: building homes.

However, when you stop for a moment to consider how today’s consumer shops for a good construction contractor, you will quickly realize just how important a solid marketing plan actually is. In particular, home builders can benefit immensely from strategic inbound marketing efforts.

The Typical Home Building Consumer Journey Begins Online

Inbound marketing is essential for any home builder who wants to reach highly motivated potential clients where they are. And where do people go when they want to investigate their home building options and choose a home builder to make their residential dreams come true? In overwhelming numbers, they go online to gather general home building information, research their various options, and read individual contractor reviews.

From SEO to tactical company website design, there are countless ways to earn the attention of these home building consumers and compel them to give focused consideration to the services that you offer. The path that they take to your door is known to marketers as the “consumer journey,” and the efforts you take to guide them on every step of that journey is your “inbound marketing funnel.”

The Inbound Marketing Funnel Understood

When you think about online marketing, you probably immediately imagine outbound strategies, which take the form of pop-up ads and other conventional advertisements that may interrupt and aggravate internet searchers. Inbound marketing, by contrast, is designed to capture highly motivated consumers by aiding them on a journey that they are already eager to take.

Read more: THE IMPORTANCE OF AN EFFECTIVE INBOUND MARKETING FUNNEL FOR BUILDERS



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