Modern Marketing Solutions
Have you considered hiring a lead generation expert for your company? Whether it’s a newly founded startup or an up-and-running company, every business can benefit from the right lead generation expert.
If getting new clients has proven to be a wild goose chase, hiring a lead generation consultant can undoubtedly do wonders for your company.
Lead generation stands right after other marketing techniques in the conversion funnel. Depending on the type of your business and your preferences, you could be using direct calls, emails, landing pages, or chatbots for direct marketing. First of all, your lead generation consultant will help you ensure all the marketing techniques you use that lead up to the conversion process are productive.
Besides being omnipresent for outreach, marketing experts consider it best practice to be wherever your customers are for lead generation. So, you must take into account the processes taking place before turning potential customers into leads. Consumer research always comes first because it will help your company make the most out of future campaigns.
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What a Lead Generation Expert can do for Your Business - Strategic Marketing Solutions, LLC
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Have you considered hiring a lead generation expert for your company? Whether it’s a newly founded startup or an up-and-running company, every business can benefit from the right lead generation exp...1 years ago ·
At Bombora’s second annual Intent Event in September, I began noticing a developing trend among several successful B2B sales and marketing teams. No fewer than six presentations shared a common way of gathering, organizing, and perhaps most importantly, valuing all their sources and types of data.
This intrigued me. However, it wasn’t until I put this trend into the larger context of the industry’s move from automation to orchestration that the importance of this new data framework became clear.
The following outlines the data framework from a high level. Of course, a framework is one thing. How you use that framework is another. Due to length (and attention-span) constraints, I'll address using the framework at a later time.
B2B Marketing’s Shift From Automation to Orchestration Is Affecting Data in a Big Way
Several influential B2B marketers have recently written about this shift. As Marc Johnson, CMO at Bombora, put it in his recent byline, “Marketing Automation Must Give Way To Marketing Orchestration”: "Orchestration means moving away from automating single tools and components, toward having all of the different marketing and sales elements running off of the same data and talking to each other ….
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A Data Framework Emerges for B2B Marketing Orchestration - Strategic Marketing Solutions, LLC
sms-leadgen.com
At Bombora’s second annual Intent Event in September, I began noticing a developing trend among several successful B2B sales and marketing teams. No fewer than six presentations shared a common way ...1 years ago ·
When Alec Baldwin’s character, Blake, stood in front of the failing sales department of Premiere Properties in David Mamet’s 1992 Glengarry Glen Ross and told them that all but the top two salespeople would be fired in a week, Jack Lemmon’s character, Shelley, said, "The leads are weak." While I cannot condone how Blake reacts to that statement (or really anything at all about that infamous and abusive monologue), one message I think Blake touches on is vital to extrapolate: "The leads are weak? You’re weak!" And while this was a line designed to chastise poor Shelley and shame him into performing, the message that lead generation is an internal problem, not an external one, is worth our attention.
It is undoubtedly essential to have a database of opt-in leads (as opposed to unwilling ones), and it is equally important to work that database of leads to convert them into customers or clients. However, the best leads in the world will do you no good if you haven’t first done work on yourself.
Leads have the sum total of human knowledge at their fingertips. No matter what your product or service, they have countless competitors to compare you with.
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sms-leadgen.com
When Alec Baldwin’s character, Blake, stood in front of the failing sales department of Premiere Properties in David Mamet’s 1992 Glengarry Glen Ross and told them that all but the top two salespe...1 years ago ·
At the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B marketers in 2020. Clairvoyance aside, the following covers seven trends to guide and inform your 2020 demand generation plans.
1. Demystifying Intent Data
I believe the hype around intent data will reach an all-time high in 2020. I called intent data out in my 2019 B2B marketing trends article, but I believe marketers are just starting to scratch the surface on how to best operationalize these insights. For years, B2B marketers have obsessed about leveraging technology to deliver the right message to the right person at the right time, but delivering a truly personalized message, in terms of content, timing and concern, is exceptionally difficult without intent insights.
Intent data refers to signals about a person or an account’s intention to do something. These intent insights are gleaned from digital footprints and can help you make your marketing experiences more relevant and personalized. From account prioritization to guiding your content marketing efforts, I predict the use cases and wins for B2B marketers leveraging intent will skyrocket next year.
https://sms-leadgen.com/?p=1944 ... See MoreSee Less
sms-leadgen.com
At the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B markete...1 years ago ·