can’t successfully run a business without a consistent revenue stream. No
matter how strong your ideas are, they won’t be of much use if you don’t have a
way to continually bring in money. As a business owner, more revenue usually
means more security, and that will lead to more satisfaction with your business
from both the client and team perspectives.
how can you go about bringing in more revenue for your business? You can’t
simply will the money into existence, as much as we all wish that we could. The
truth is that there is no one-size-fits-all strategy for revenue generation —
after all, every company and every industry are vastly different. However, you
can probably get a good start by focusing on lead generation.
Are Leads So Important?
company must sell their product or service if they hope to succeed in the
increasingly competitive world of business. Whether they do this through
old-school cold calling and traditional sales reps or through high-tech
marketing channels, they will always need one thing — leads. While you can
always get better at selling, the magic is in the leads.
reps can’t just call on random people or businesses to see if they require a
product or service. It would be a colossal waste of time. You may have heard
stories of powerful reps in the ’80s simply running through the Yellow Pages
and calling every number they could find. Those might be impressive, but they
are a rarity, and becoming even more so in today’s world.
More than 169.1 million people in the U.S. will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet is the “go-to” source for buying everything from books and furniture to finding a plumber, lawyer or local restaurant.
If your website isn’t capable of tapping into the Internet’s lead generation potential, it won’t matter how good your product is — it will be left behind. However, as a small business owner, you’re an expert in your industry, not necessarily in web conversion optimization, search engine optimization (SEO), AdWords campaigns and email marketing campaigns. Frankly, many small business owners don’t even understand what those terms mean and can’t keep up with the ever-evolving world of Internet commerce.
Here are three things that every small business owner can easily implement to get cost-efficient online lead generation and capture some of the estimated $500,000+ spent online every 60 seconds in the U.S.:
Optimize Your Website for Search Engine Traffic
Make it Mobile Friendly
Remember That Less Equals More
Keep Your Content Fresh and Applicable
Run Pay-Per-Click AdWords Campaigns
Follow Up With Targeted, Measurable Email Marketing Campaigns
In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers. Before you invest in any of these tools, make sure that you’re also doing the basics when it comes to your businesses’ social media profile and lead generation.
Branded Profile – All of your profiles are branded and have a consistent look and feel. Social media isn’t any different than your website, collateral or a sales package. Your brand image and message should be clear.
Consistent Schedule of Content – You’ll need a consistent schedule of content to nurture your audience and grow your community. Keep your message conversational.
Relevant Content – Most businesses have a lot to share. Think about how you can educate your audience and showcase your expertise. For example, if your business targets marketers and small businesses, then your content should help those prospects solve problems and make their day-to-day activities easier.
Assets – Most businesses have many assets already created. Take a look at past campaigns, whitepapers and informational content that you can leverage in the social space. It’s not always about creating content from scratch.
Monitoring and Listening – In addition to publishing, you will need to listen and monitor what’s being said about your business and what prospects are saying about your industry. There are several free tools that can help you get into the flow of the conversation.
The emerging trends of 2015 are taking shape as the year draws to a close. As far as SEO strategy goes, a major focus for marketers will be using SEO to increase lead generation.
More than 60 percent of surveyed practitioners indicated increased lead generation as one of the most important marketing objectives for the upcoming year, according to Conductor’s Inside Enterprise SEO survey. Increasing traffic to websites was a close second at 57 percent.
8 Lead Generation Strategies That Will Boost Your Sales.
The world is full of millions – make that billions – of potential customers for your products or services. But how do you find and reach your target audience, without spending (or wasting) too much time, money and resources? And how can you help ensure that the people who visit your Web or social media site are truly interested in your offerings?
With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.
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