Inbound Marketing

The Top Benefits of Implementing an SEO Strategy

An SEO (Search Engine Optimization) strategy is an essential component of any digital marketing plan. It involves optimizing your website and its content for the purpose of improving its ranking in search engine results pages (SERPs). A well-crafted SEO strategy can bring numerous benefits to your business, including increased website traffic, higher search engine rankings,

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Digital Marketing Trends To Watch In 2023 During An Unpredictable Economy

In addition to the Covid-19 pandemic, there is now recessionary talk taking place, and there are varying opinions on economic stability and how everything is going to unfold. Factor in high interest rates and talk of real estate bubbles, and there’s plenty for B2B marketers to be wary of financially as they attempt to grow

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What Is CRM and Why Your Business Needs It

Short for customer relationship management, CRM is an amalgam of tools and tactics under marketing technology (MarTech). It enables companies to organize and exploit their customers’ data strategically. By analyzing this data, marketers can better understand their customer’s needs and suggest ways for businesses to refine their strategies for better market performance and customer relationships.

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Digital Marketing Trends 2021 – Mid-Year Report [Infographic]

Various businesses all over the globe were hopeful in the first half of 2021, with COVID-19 vaccination rollouts accelerated by governments. These efforts were seen as a key to drive herd immunity against the dreaded disease to expedite the resumption of normal economic activities. However, the emergence of new variants of the novel coronavirus poses

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How to Create a CRM Strategy (Step-by-Step Guide)

Customer relationship management is the process and tools through which your company grows and maintains a long-term relationship with its clients and customers. Since it is a process and there are several tools on the market, it’s important to craft an intentional CRM strategy, taking into account your unique business needs. Moreover, creating a CRM

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