Customer relationship management is the process and
tools through which your company grows and maintains a long-term relationship
with its clients and customers. Since it is a process and there are several
tools on the market, it’s important to craft an intentional CRM strategy,
taking into account your unique business needs. Moreover, creating a CRM
strategy should be a cross-functional endeavor that involves IT in the
How to Choose CRM Software
B2B vs B2C
CRM in B2B vs. B2C are both complex in their own ways.
In a B2B setting, you’re juggling multiple stakeholders, and it takes time and
savvy to know whom to contact. In fact, the purchasing group at any given
company contains an average of 6-10 people, according to Gartner. Given that
there are often multiple people to please and convince, the length of time for
tracking, negotiating, and finalizing contracts in B2B is also longer than CRM
processes in the B2C environment.
The purchasing group at any given company contains an
average of 6-10 people.
At the same time, B2C has its own level of complexity.
For starters, B2C sales are often repetitive and cyclical, so analytics that
provide detailed insights into consumer purchasing patterns will be a key
feature to seek in CRM software. There are far more customers in this selling
environment, making lead management essential in your CRM software of choice.
Whether you do business in a B2B or B2C setting,
you’ll want to focus on CRM software that can handle the level of intricacy
unique to your selling environment.
With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.
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