B2B organizations form a part of the industry where the marketing and sales cycle is a complex one. There are many decision-makers who come into play while making the final decision. So, as a B2B technology marketer, you should aim to fulfill the requirements of various sections of people. This can be highly challenging as aligning your content with the needs of different stakeholders in a B2B organization is similar to walking on a tight rope.
In a survey, almost 68 percent of the respondents stated that creating content for different roles is a challenging one.
As a B2B marketer, you have to meet the needs of all these individuals who make the purchase on behalf of their organization. There are many takeaways from 2019, which you, as a technology marketer should consider to increase the outreach, find out the essential ones:
Increase in content marketing budget:
From the above image, one can see that almost half of the B2B marketers expect their content marketing budget to increase in 2019. As quoted by a millennial keynote speaker, Brian Fanzo:
“Content is not king, great content is king.”
So, if one starts investing in developing better content, then they are likely to gain much better business results.
With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.
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