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Do you have a strategy for mobile lead generation? Here’s 4 mobile lead generation best practices

11 December 2014
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Do you have a strategy for mobile lead generation? Here’s 4 mobile lead generation best practices

Do you have a strategy for mobile lead generation? With its data-rich impressions and faster pace, the need for an approach distinct from the desktop is not only preferable, but crucial to success. This year mobile viewing time has surpassed the desktop in total digital media consumption for the first time ever in the U.S. This surge is consistent with other parts of the world where faster network speeds have already made the mobile screen the primary screen for online engagement. It’s worth noting that most of this viewing time was spent on mobile apps as opposed to mobile web browsers.

That means mobile engagement through a native app might be a publisher’s only opportunity to engage consumers. Fortunately, now that the mobile ecosystem has begun to truly establish itself as its own unique space with its own interactions and formats, there’s a significant body of knowledge around generating leads from your mobile audience. We’ve collected a few of these here to get you started on creating a differentiated strategy for mobile lead generation:

  • Simplify mobile web landing pages
  • Target key demographics
  • Creative A/B testing
  • Publisher targeting

In general, the larger the sample set of data you have to work with, the better judgments and optimizations you can make. From there, marketers can easily monitor downstream metrics until they reach optimal levels — or exceed them!

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