SEO Strategy for 2015 Will Focus on Lead Generation
The emerging trends of 2015 are taking shape as the year draws to a close. As far as SEO strategy goes, a major focus for marketers will be using SEO to increase lead generation.
More than 60 percent of surveyed practitioners indicated increased lead generation as one of the most important marketing objectives for the upcoming year, according to Conductor’s Inside Enterprise SEO survey. Increasing traffic to websites was a close second at 57 percent.