NEWS: Ecommerce will eliminate one million B2B sales roles by 2020

21 May 2015
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One million B2B salespeople will be made redundant due to technological innovations, according to a new report by Forrester. Using data from the US Bureau of Labor Statistics which calculates there are 4.5 million B2B salespeople working in the US, Forrester estimates that one million sales professionals – mostly in order taker roles – will lose their jobs to self-service ecommerce by 2020.

The report demonstrates that while B2B buyer preferences have fundamentally shifted – three quarters of B2B buyers wanting to self-educate rather than talk to sales representatives and a majority prefer the convenience of buying online rather than through a salesperson – B2B selling models remain single-channel and focused on offline.

Read more: NEWS: Ecommerce will eliminate one million B2B sales roles by 2020

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