In the thought-provoking article “The rise of ‘the fractional CMO’” by The Media Leader, the evolving landscape of marketing roles is explored, emphasizing the emergence of fractional Chief Marketing Officers (CMOs). Recognizing and embracing this shift, acknowledging the diverse and segmented nature of modern marketing.

As marketing continues to expand in scope and complexity, traditional CMO roles are becoming more fragmented and “fractional” in nature. Co-founders Rachel Forde and Marco Bertozzi of The Zoo.London observe this trend, noting the growing prevalence of fractional CMOs, particularly within the past 12-18 months.

Fractional CMOs offer a flexible solution for experienced marketers, providing opportunities for freelancers between jobs or transitioning to self-employed careers. This trend reflects a shift towards specialized expertise and tailored solutions within marketing.

Bertozzi highlights the versatility of fractional CMOs, noting that the role can adapt to the specific needs of smaller companies. Unlike traditional CMO roles at larger corporations like Coke, where responsibilities are broad and supported by a team of experts, fractional CMOs offer focused expertise on particular aspects of marketing, such as CRM optimization or brand positioning.

This vertical and horizontal approach to fractional CMOs allows for a more targeted and effective execution of marketing strategies, catering to the diverse needs of businesses in today’s dynamic marketplace.

Recognizing the value of fractional CMOs in navigating the complexities of modern marketing, we aim to provide clients with innovative and customized solutions to drive success in their marketing endeavors.

Click here to learn more about Strategic Market Solutions’ services.

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