Email marketing is not going anywhere despite the arrival of social media marketing. Even today, email marketing is predominantly used by millions of B2B and B2C businesses worldwide for good reasons. What are these reasons? Check out these interesting email marketing statistics to know what we are talking about.

It is worth mentioning that the “one approach fits all” concept does not apply in email marketing. There are stark differences between B2B email marketing and B2C email marketing and it is a good time to know what they are if you don’t already.

You are making a huge mistake if you are using the same email marketing strategy for B2B and B2C brands. Let’s be blunt – it does not work. B2B email marketing is a different ball game than B2C email marketing. Simply put, B2B email marketing primarily focuses on logic-driven decision making whereas B2C email marketing tingles the emotional side of the recipient. That said, there is no thumb rule here, but it is always better to be prepared rather than aim in the dark.

So, how different is B2B and B2C email marketing? Continue reading to find out.

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B2B and B2C email marketing – how are they different?
Let’s understand the main differences between B2B and B2C email marketing.

Read more: 8 major differences between B2B and B2C email marketing