Marketing News

CRM in 2023

Predicting the future is a fool’s errand, even, or maybe especially, in CRM, yet we’re all over it like a cheap suit this time of year. I was recently part of a series of panels on CRM Playaz, a streaming show from my friends Paul…

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5 predictions for B2B marketing in 2023

The B2B market is facing younger buying committees, shifts in expectations about the purchase process, overcomplicated tech stacks, and uncertain economic conditions. These factors are changing how marketers can reach, engage with, and retain business customers, according to our analyst Kelsey Voss. Here are five…

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The Top Benefits of Implementing an SEO Strategy

An SEO (Search Engine Optimization) strategy is an essential component of any digital marketing plan. It involves optimizing your website and its content for the purpose of improving its ranking in search engine results pages (SERPs). A well-crafted SEO strategy can bring numerous benefits to…

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Demand gen vs lead gen: What’s the difference?

If you’re preparing a marketing and sales strategy, you’re likely looking at different ways to engage with potential customers—and that’s where demand and lead generation comes in. Demand generation and lead generation are key to attracting new customers and monetizing your sales funnel, but they’re…

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