Marketing News

In the informative piece “4 New Strategies to Approach Lead Generation Differently” on Spiceworks, Jessica Frasier, customer experience leader of Digitalzone, explores innovative approaches to lead generation. Recognizing the importance of staying ahead in lead generation strategies, and embracing these new tactics to help clients…

In the thought-provoking article “The rise of ‘the fractional CMO’” by The Media Leader, the evolving landscape of marketing roles is explored, emphasizing the emergence of fractional Chief Marketing Officers (CMOs). Recognizing and embracing this shift, acknowledging the diverse and segmented nature of modern marketing….

In the insightful piece “The Importance of Selecting High-Quality Content for Lead Gen Campaigns” by TechTarget, the significance of high-quality content in lead generation campaigns is underscored. Recognizing that quality surpasses factors like content type or length, as it directly impacts audience engagement. Potential customers…

In his article “What is a Fractional CMO?” on Medium, Jay W. Sherer discusses the evolving role of Chief Marketing Officers (CMOs) within small to mid-sized businesses. A Fractional CMO, as Sherer explains, operates on a part-time basis, providing strategic marketing guidance to multiple organizations…

In the article “How small businesses benefit from partnering with ‘fractional’ executives to boost sales and marketing strategies,” the emergence of fractional sales and marketing executives as a valuable resource for small businesses is highlighted. Recognizing the evolving landscape driven by the pandemic, remote work…

In the article “Eight Reasons Why Small and Mid-Size Law Firms Should Hire a Fractional Marketing Director,” the importance of strategic marketing in law firms is underscored. Recognizing the challenges faced by small and mid-size law firms in implementing effective marketing strategies due to limited…

In a recent Forbes article titled “Why Companies Should Embrace The Fractional Employee Business Model,” the shift towards fractional employment is highlighted as a significant trend reshaping the workforce. Recognizing the evolving nature of employment and its impact on industries and the economy, it is…

As discussed in Marketing Week’s article “Fractional CMOs and Meaningful Measurement: Your Marketing Week,” the importance of effectiveness in marketing strategies cannot be overstated. Analyzing effectiveness should underpin all marketing objectives across various industries. Whether in FMCG or IT, the focus should be on investing…