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Why Lead Generation Remains a Challenge in a Mobile World

31 December 2014
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Why Lead Generation Remains a Challenge in a Mobile World

According to a recent report released by 360 Leads, lead generation remains the most significant challenge facing companies today. The report indicated that while more than 78 percent of organizations have engaged in lead generation programs throughout last year, only about 17 percent of these companies are actually meeting their lead generation goals. The study was conducted among marketing executives hailing from six continents.

Marketing executives who have noticed that their lead generation efforts are, for the most part, ignored by their target demographics can certainly identify with such challenges. One of the most common reasons that many marketers fail to find traction with their lead generation efforts is that they neglect to court prospects properly. When developing a lead generation campaign, it should always be kept in mind that your prospect may be interested in the content you provide, but they are not quite ready to enter a long-term relationship.

Finally, develop a well-rounded presence. Numerous companies are striving to capture your prospect’s attention. Stand out from the crowd by showing what sets you apart from the others, whether that is your interest, hobbies or social commitments.

With so many companies competing on a global scale, lead generation remains a huge challenge. By taking the time to cultivate your prospects, and showing why you are different from all the other marketers clamoring for their attention, you can gain traction with your prospects.

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