It’s time for CRM applications to fulfill their promise

10 November 2021
No Comments

Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and those same sales leaders — and many who came after them — are still waiting on a tool that delivers on those promises.

The notion of salesforce automation has been lost. CRM has become a system of record that reduces salespeople to administrators, rather than a system of recommendation that proactively helps them succeed at their job. With B2B sales becoming increasingly digital, we need better.

Just how short has CRM fallen?

The current generation of CRM applications simply don’t help marketers market or sellers sell. They do a poor job of aggregating data from sources outside their respective systems of record. They don’t proactively make suggestions that help marketers identify the right targets, or the right content, or even the right channel — let alone launch targeted ad campaigns.

It’s gotten so bad that marketers and sellers abhor their CRMs to a shocking extent. In a recent piece for Harvard Business Review, Denis Pombriant, managing principal at Beagle Research, shared the following half-joking yet highly telling survey results — two-thirds of sellers would rather do the following tasks rather than update their CRM:

Read more: It’s time for CRM applications to fulfill their promise

About SMS

With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.

Terms of Use
Privacy Policy
Contract Terms & Conditions
Make a Payment

Contact SMS

2113 W Vienna Rd.
Clio, MI 48420
Email: [email protected]


Latest Facebook Posts

You can’t successfully run a business without a consistent revenue stream. No matter how strong your ideas are, they won’t be of much use if you don’t have a way to continually bring in money. As a business owner, more revenue usually means more security, and that will lead to more satisfaction with your business from both the client and team perspectives.So, how can you go about bringing in more revenue for your business? You can’t simply will the money into existence, as much as we all wish that we could. The truth is that there is no one-size-fits-all strategy for revenue generation — after all, every company and every industry are vastly different. However, you can probably get a good start by focusing on lead generation.Why Are Leads So Important?Every company must sell their product or service if they hope to succeed in the increasingly competitive world of business. Whether they do this through old-school cold calling and traditional sales reps or through high-tech marketing channels, they will always need one thing — leads. While you can always get better at selling, the magic is in the leads.Sales reps can’t just call on random people or businesses to see if they require a product or service. It would be a colossal waste of time. You may have heard stories of powerful reps in the '80s simply running through the Yellow Pages and calling every number they could find. Those might be impressive, but they are a rarity, and becoming even more so in today’s world.Read more: Five Lead Generation Strategies For Your Businesshttps://strategicmarketsolutions.com/?p=2388 ... See MoreSee Less

6 months ago  ·  

View on Facebook