How to create Twitter lead generation campaigns in five steps

26 November 2014
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How to create Twitter lead generation campaigns in five steps.

While developing our inbound expertise over the years, we’ve found Twitter Ads campaigns to be an effective way for us to build an engaged audience of more than 416,000 followers and generate new leads for our business.

Below, Hubspot’s blog share the five steps that have helped us set up effective lead generation campaigns on Twitter.

Step #1: Define a lead generation strategy for your website

Step #2: Know your target audience

Step #3: Set up a Twitter Ads lead generation campaign

Step #4: Implement a follow-up strategy

Step #5: Measure and optimize future campaigns on Twitter

Read more…

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