What’s The ROI Of Outsourcing B2B Telemarketing Services?

Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch.

In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads. That’s second only to live, in-person events that were cited by 43% of respondents. Even in the era of online marketing these traditional tactics, where we talk one-on-one with prospects, stand out.

It’s one thing, however, to know that you need to add telemarketing to your marketing initiatives. It’s another to make it happen.

Selling telemarketing to the powers that be and ensuring it pays off comes down to executing it the right way — the way that’s most likely to maximize ROI.
While some marketing leaders want to test the telemarketing waters by doing it in-house, this isn’t a fair test. Why? Because statistics show that the ROI of in-house telemarketing isn’t as high as when it’s outsourced.

• The Skinny On In-House Telemarketing
• Ad-Hoc Telemarketing
• Inside Sales And Telemarketing
• Hiring A Telemarketing Firm

To calculate the ROI, you need to look at both the costs and the results. In general, these costs will run slightly higher than outsourcing telemarketing. The real difference is results.
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