Sales requires customers, and customers need great offers. In 2015, United States smartphone penetration existed at 75 percent, reinvigorating old ideologies surrounding the mobile phenomenon. Now, most American adults have a smartphone—and they’re engaging strong-willed business gurus ready to make a change.
Mobile networking dominates modern communication, and both B2B and B2C realms have been reconfigured to exist upon the marketer’s crafted strategies. Now, the consumer’s communication is in their pocket, both phone-based and as an Internet resource. Sales-minded professionals are urged to keep a lookout for the following five mobile marketing strategies—and you should, too.
Why Lead Generation Remains a Challenge in a Mobile World
According to a recent report released by 360 Leads, lead generation remains the most significant challenge facing companies today. The report indicated that while more than 78 percent of organizations have engaged in lead generation programs throughout last year, only about 17 percent of these companies are actually meeting their lead generation goals. The study was conducted among marketing executives hailing from six continents.
Do you have a strategy for mobile lead generation? Here’s 4 mobile lead generation best practices
Do you have a strategy for mobile lead generation? With its data-rich impressions and faster pace, the need for an approach distinct from the desktop is not only preferable, but crucial to success. This year mobile viewing time has surpassed the desktop in total digital media consumption for the first time ever in the U.S.
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