estate agents don’t just buy and sell properties, though it’s a large portion
of their work. Being a realtor requires you to take a record of various responsibilities
and management. But this is the future, where people find ways to make work
easier and automated. For realtors, real estate customer relationship
management (CRM) software does the job.
are countless benefits for CRM software but choosing the right one requires
research and information about the industry. That’s where we help.
you begin to look for CRM software, it’s important to identify what you require
from it and which aspects the software needs to be focused on. Some would want
CRM software that deals with media marketing and sales tactics or focuses on
assembling your clients’ information to manage in one place; you’ll need to
identify which works best for your specific purposes.
your CRM software needs to be tailored to your business objectives and market.
But in any case, selecting a real estate CRM that acts as an all-in-one and
all-encompassing application that can handle all sorts of various tasks would
be the safest option for most.
to Use and Simple
CRM is there to make your work easier and less stressful; it isn’t supposed to
add to your list of problems. You need to focus on solving problems instead of
creating newer ones. The software must maintain a balance between its features
and format. Meaning it needs to provide the proper functionalities but not
overdo it with the platform’s interface.
advent of apps on mobile devices has made simplicity and sharing mundane. One
approach to inspect CRM software is to check the systems and user interface on
its mobile app. A sound command-line interface reflects stable software.
often a misconception in the B2B space that marketing is secondary to sales. In
reality, the two need to work hand in hand in order to fire up the lead gen
engine. Azadeh Williams takes a look at ways in which sales and marketing can
work together better to generate real, tangible results.
you think of marketing as ‘secondary’ to sales, that’s where you start having
problems. When you instil a culture of seeing the two as complementary,
everyone’s mindset shifts towards being more collaborative. After all, there is
a lot of dependency, especially in B2B, that marketing has on sales and vice
versa. The whole idea of alignment is understanding what those key dependencies
are. Then align roles and responsibilities so everybody has a clear-eyed view
of what the future looks like.
of the first ways to align is by creating a common language. As an example,
what a ‘lead’ means for your marketing department (MQL or marketing qualified
lead), may be completely different to what it means to the sales team (SQL). A
marketing team could say, ‘I’ve generated 27,000 MQLs’, but zero of these have
turned into revenue. That’s a terrible disconnection. A common framework or a
common language and clear expectations is a starting point for any of this to
way to align is to look at performance metrics, and evaluate revenue goals and
budgeting together. It is critical to formulate targets in this way so you’re
sharing a common goal – regardless of how you budget, your account-based
marketing plan or even your inbound lead gen strategy. It’s important to find a
Various businesses all over the globe were hopeful in
the first half of 2021, with COVID-19 vaccination rollouts accelerated by
governments. These efforts were seen as a key to drive herd immunity against
the dreaded disease to expedite the resumption of normal economic activities.
However, the emergence of new variants of the novel
coronavirus poses another challenge across countries. Businesses are again
faced with the responsibility of adjusting to these changes, ensuring they can
safely operate while generating enough profit to keep their company afloat.
Additionally, with the COVID-19 global health crisis
still ongoing, there continues a rise in the demand for remote services. In the
past year, consumers have been relying on eCommerce sites to purchase the goods
and services they need. As a result, businesses shifted their marketing efforts
to maximize the internet in getting their brand known by customers. Many
marketing strategies in the pre-pandemic era might no longer be effective in
the new normal.
These digital marketing trends include leveraging
platforms like Google My Business and shoring up search engine optimization or
SEO efforts. Visual elements like pictures and videos are also increasing in
popularity as part of online marketing campaigns because of their appeal to
users. Plenty of customers prefer videos since it eliminates the need to read
Furthermore, with customer experience as one of the
top priorities in many business operations, there is an anticipated increase in
the adoption of Chatbots to provide a 24/7 customer service facility. More and
more consumers lean towards this artificial intelligence (AI)-based technology
because they are more convenient and hassle-free than waiting for live agents
to answer queries.
years ago, sales leaders around the world were sold on the promise of a new,
cloud-based CRM that would replace the moribund legacy applications that ruled
the roost. Fast forward to today and those same sales leaders — and many who
came after them — are still waiting on a tool that delivers on those promises.
notion of salesforce automation has been lost. CRM has become a system of
record that reduces salespeople to administrators, rather than a system of
recommendation that proactively helps them succeed at their job. With B2B sales
becoming increasingly digital, we need better.
how short has CRM fallen?
current generation of CRM applications simply don’t help marketers market or
sellers sell. They do a poor job of aggregating data from sources outside their
respective systems of record. They don’t proactively make suggestions that help
marketers identify the right targets, or the right content, or even the right
channel — let alone launch targeted ad campaigns.
gotten so bad that marketers and sellers abhor their CRMs to a shocking extent.
In a recent piece for Harvard Business Review, Denis Pombriant, managing
principal at Beagle Research, shared the following half-joking yet highly
telling survey results — two-thirds of sellers would rather do the following
tasks rather than update their CRM:
COVID-19 pandemic halted global economic order, but it managed to speed up
digital marketing operations. In fact, throughout the pandemic, many businesses
managed to transition to remote work and understood the significance of digital
many entrepreneurs and small businesses, digital marketing has become an
opportunity to gain a competitive edge in the market. But to venture into the
new age of digital marketing, small businesses and entrepreneurs have to be
Z and Expanding Reach
Gen Z users will reach the age of maturity, which means businesses and
entrepreneurs will have to redirect their digital marketing efforts. Companies
don’t have to make drastic changes, but the tactics catered to Gen X or boomers
will ultimately become redundant.
Z wants a memorable experience, which means digital marketing efforts will have
to be more precise and effective. Professional digital marketers believe that
Gen Z and millennials will become “the” target audience for most businesses and
require a highly responsive and modified approach.
collective efforts in digital marketing have already become quintessential. But
more businesses will adopt a shared and global perspective before using new
digital marketing tools or executing ad campaigns. In short, a global perspective will allow
businesses of all sizes to expand their reach and simplify various processes.
a small business owner, time is elusive, and too often marketing tends to fall
to the back burner. Owners are so busy running businesses, honoring family
commitments and the million other things they need to do on a daily basis that
this vital effort gets short shrift. Yet the simple truth remains: if you’re
not marketing a business, you’re not growing it.
are some essential steps to that end.
a minute to step back and ask what you’re trying to achieve. This will help
determine where to spend marketing effort. Do you want to drive more traffic to
a website? Need a better conversion rate? Are you trying to create brand
awareness? Knowing what you’re trying to accomplish will dictate the
appropriate marketing strategy.
who you are targeting, and find unique messaging
is one of, if not the most important aspect of Search Engine Optimization.
People have a better chance of finding you if your content is relevant to them.
So, who are you targeting, and what words are they using when they hop online
and start searching for products or services? What are their interests? What
are their struggles? Where do they hang out online… perhaps LinkedIn, or
Instagram, or YouTube? How do they like to consume content? Would they rather
listen to a podcast, watch a video or read a blog post?
determine your unique brand message? What makes it different and why should
they choose your products or services? Being able to articulate this quickly
and effectively will create results. As StoryBrand CEO Donald Miller says, “If
you confuse, you’ll lose”.
One of the most common
digital marketing goals these days is to measurably increase online visibility.
Whether your customers buy on your website or at your brick-and-mortar store, a
strong internet presence helps consumers find, learn about and ultimately
purchase from you.
As you scour the internet for
online marketing tips, you’ll see advice about blogging for search engine
optimization (SEO), creating effective landing pages, using compelling imagery
and more. But when it comes down to it, there’s one vital element to digital
marketing that can make or break these tactics and strategies: keywords.
How Do Keywords Relate To
When a potential consumer
goes to a search engine like Google to look for something, they type in words
or phrases to guide their search. These are keywords: the key terms website
users enter to find what they are looking for.
Sounds easy enough. Users
type in their keywords and your business comes up, right? Well, not exactly.
Search engines use complicated algorithms to try to help their users find
helpful and relevant results. These algorithms use a wide variety of factors
such as website credibility, how often the site publishes and keywords used on
the website itself.
This is why it is so
important to research keywords to see what will work well for your organization.
Keywords need to be:
Something users will search for.
Relevant to your brand.
Terms that can be seamlessly integrated into all your online
Once you know which
keywords to focus on, you can begin to use them strategically throughout your digital
Virtual selling is a whole new
style of sales. This realization is prompting chief revenue officers to reframe
how they define success and how they support today’s seller. To support these
efforts, the role of sales technology must also evolve.
CRM started as a way to capture
information the business needed for continuity and forecasting. When it became
clear that reps found it more burdensome than helpful, the technology evolved and
the mantra emerged that CRM should reduce time spent on administrative tasks so
that sellers could spend more time selling. Now even that thinking is outdated.
Not only has the sales role evolved to adapt to the virtual model, but we now
expect more from our CRM technology. Professional and personal lives are more
intertwined than ever before. Many of today’s sales reps are taking calls while
cooking family dinner instead of closing deals at the steakhouse. Today, a more
accurate virtual selling mantra should be: CRM should help reps spend less time
selling, and more importantly, spend the right amount of time on high-value
revenue generation. This betters their professional and their personal lives.
And importantly, it betters the bottom line of their organization. Win, win,
For sellers to really thrive in
this environment, there is no room for wasted time or wasted effort. Sales
technology must step up to make this a reality and sales leaders need to
embrace the advancements in order to retain their top talent. As we adopt an
increasingly virtual model, I offer the five tenets virtual selling
organizations should follow.
1. One Screen to Rule Them All:
Holistic, Unified Sales Intelligence
Preparation to send a prospect
email or make a simple sales call shouldn’t be a job unto itself but it often
requires toggling between applications and massive time investment.
It’s what so many field reps have
been doing for years, but in the new model of virtual selling it’s not the type of work sellers need to be
wasting time on. It’s the CRM’s job to present everything a rep needs to
succeed in a single, scrollable, searchable and unified screen. Full stop. No
need to bounce around eight different tools. No need for Post-It notes and Word
docs. Instead, everything is housed in one place, one single screen, including
email, videoconferencing, and dialing tools.
Fall is only just starting,
but for anyone running an e-commerce business relying on holiday season sales,
it is time to get 2021’s marketing campaign underway. Some of the big players
in retail have already started. Anyone shopping in-store will probably have
noticed the first few holiday decorations being put up. Online, some leading
e-commerce retailers are already publishing their holiday deals. Cutting
through the noise will take a well-planned strategy.
E-commerce has never been
more competitive. However, the market is also bigger than ever before. While
e-commerce has been growing steadily for years, it has grown exponentially
since the Covid-19 pandemic hit last year. Green Street retail analyst Vince
Tibone told the New York Times that Covid “pulled forward five years of fallout
into an 18-month period” for the retail industry. Leading retailers including
Walmart, Target and Amazon reported staggering growth in their e-commerce
business last year.
While some may have thought
this expansion of online shopping and related services is temporary, a number
of experts believe the shift to e-commerce is permanent. Walmart chief
executive Doug McMillon said the company believes the shift in how customers
shop is largely here to stay.
All things considered, this
is good news for any e-commerce business: Growing markets and more customers
mean businesses will flourish. However, as more retailers are moving online,
marketing campaigns need to work harder to stand out.
Align Your Organic And Paid
Creating a successful
holiday marketing campaign starts with clearly defined goals. Increased sales
are not always the obvious answer. Raising brand awareness or boosting website
traffic is just as valid and maybe better suited to your organization.
Organic and paid-for search
engine marketing work hand in hand. Search engine optimization grows organic
traffic, but it can take time to see results. Adding terms that are pertinent
to holiday shopping can help a business’s rankings but may not be fast enough
for anyone starting now.
“Digital transformation” is the
mantra in many companies these days, as leaders look to leverage technology to
boost productivity and customer happiness, reduce bottlenecks and operating
costs, and upgrade their security posture. Still, while large-scale disruption
may be the desired goal, many new or small businesses must take an incremental
approach when it comes to implementing tech solutions.
Fortunately, there are a number of
simple tech solutions that can help businesses manage their workflows, analyze
data, improve cybersecurity and more, all at a reasonable cost and without the
need for a fully rounded IT team. Below, 14 industry leaders from Forbes
Technology Council share their recommendations for low-cost, high-impact IT
initiatives businesses that need to start their digital transformations on a
smaller scale can leverage.
1. Invest In A Robust CRM
Implement a CRM tool that can
standardize your client lists and workflows, automate communications and more.
There are many amazing tools that are currently available, including HubSpot,
BOOSTR and others. These tools have a low barrier to entry but offer compelling
customization opportunities for each organization’s needs. – Amanda Dorenberg,
2. Implement Multifactor
In this age of remote work,
implementing multifactor authentication should be at the top of every IT team’s
list. Small businesses tend to be laggards in adopting new tech due to the
costs of implementation and training. When it comes to MFA, the costs are low
and the time to implement is minimal, but the impacts on your security posture
are high. Check out Microsoft Authenticator and Google Authenticator, which are
free, as well as Duo. – Mike Murphy, IT GOAT
With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.
There’s often a misconception in the B2B space that marketing is secondary to sales. In reality, the two need to work hand in hand in order to fire up the lead gen engine. Azadeh Williams takes a lo...
Various businesses all over the globe were hopeful in the first half of 2021, with COVID-19 vaccination rollouts accelerated by governments. These efforts were seen as a key to drive herd immunity aga...