An SEO (Search Engine Optimization) strategy is an essential component of any digital marketing plan. It involves optimizing your website and its content for the purpose of improving its ranking in search engine results pages (SERPs). A well-crafted SEO strategy can bring numerous benefits to your business, including increased website traffic, higher search engine rankings, enhanced online visibility, improved brand awareness, increased customer acquisition, and higher lead generation.
Here are some of the top benefits of implementing an SEO strategy:
Increased website traffic: One of the primary objectives of SEO is to drive more traffic to your website. By optimizing your site for relevant keywords and phrases, you can attract potential customers who are actively searching for the products or services you offer. This means that you are getting qualified leads who are already interested in what you have to offer, rather than hoping to reach a broader audience with a more general message.
Higher search engine rankings: A high ranking in search engine results pages (SERPs) is crucial for any business. The higher your website ranks, the more likely it is to be seen by potential customers. When your website ranks well, it becomes more visible to those searching for your products or services, which means more traffic, leads, and sales for your business.
Enhanced online visibility: SEO not only helps to improve your search engine rankings, but it also increases the visibility of your website on other platforms. For example, social media sites like Facebook and Twitter often display links to popular websites in their search results, so having a strong SEO strategy can help your website gain more visibility on these platforms as well.
Improved brand awareness: SEO can help to improve the overall awareness of your brand. When your website ranks well in search results, it becomes more visible to a wider audience. This increased visibility can help to build trust and credibility with potential customers, which can lead to increased sales and revenue.
Increased customer acquisition: A well-executed SEO strategy can help to attract new customers to your business. By optimizing your website for relevant keywords, you can attract potential customers who are actively searching for the products or services you offer. This means that you are getting qualified leads who are already interested in what you have to offer, rather than hoping to reach a broader audience with a more general message.
In addition to the Covid-19 pandemic, there is now recessionary talk taking place, and there are varying opinions on economic stability and how everything is going to unfold. Factor in high interest rates and talk of real estate bubbles, and there’s plenty for B2B marketers to be wary of financially as they attempt to grow their businesses and generate new sales opportunities.
When facing a wobbly economy, I believe the single most important thing that businesses can do is focus on client retention. And that starts with communications, digital marketing and a focus on customer success initiatives.
In 2020, Gartner forecast that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” In 2023, I believe that identifying the right marketing channels and areas to devote resources and spending will be more critical. These are some of the areas that I anticipate seeing a greater focus on in the year ahead:
Customer success could gain greater traction. One marketing trend that has gained critical importance over the past several years is an increased emphasis on customer success and prioritizing retention. Strengthening and further developing existing client relationships—as opposed to always seeking out new customers—can lead to business growth.
There’s no denying that consumers are practically a staple of every business, hence it’s of huge importance for every business owner to nurture a solid relationship with them.
If you’re wondering how you can accomplish it, the answer is simple.
With the help of CRM software. But what does it represent? Namely, it’s a system that helps firms nurture better relationships with their customers. This is just a short definition of it, but below, we’ll offer more detailed information regarding this tool. So let’s check it out!
Huge Benefits Of CRM Software For Your Company Enhances Productivity By Almost Fifty Percent This software is capable of executing various activities. One of its biggest virtues is the fact that it’s able to automate demanding, time-consuming tasks by leveraging workflows. With its assistance, you will have a lot more free time on your hands to dedicate yourself to your clients and create an experience with them that will make them happy.
Speaking of CRM, there are a lot of companies that rely on the effectiveness of salesforce, which is an omnipotent software that offers CRM services. If you’ve never heard of it before, then just visit here to provide yourself with some additional information. Its main goal is to help businesses all over the world with sales, marketing, commerce, and many other aspects.
It Simplifies The Sales Process In order for the sales process to be efficient, it cannot be too complex. In fact, the simpler, the better. A simplified sales process is most efficiently found when there’s success in obtaining leads and turning them into consumers.
Now, if your goal is to streamline this whole process as much as possible, then it would be advisable to consider implementing this tool. With it, no sale opportunity is going to be ignored and every single opportunity that comes your way is going to be properly nurtured so it can become useful to your business. The best way to simplify this process (along with employing a CRM system) is by doing these steps below:
Map out all relevant steps in the consumer buying journey
As part of the continuing Small Biz in :15 on Location interviews, the trip to Austin, Texas for ZohoDay 2022 has resulted in yet another conversation small businesses will be able to appreciate.
This time around it is, “Doing Surprising Things With CRM.” with Vibhav Vankayala, Product Marketing, Zoho Corporation and Dilip Nagarjaran, product manager of Zoho CRM, who point out surprising things you can do with CRM.
A single digital application can provide a wide range of solutions for a small business. However, not everyone knows everything there is to know about the application or what they can do with it. And whether the tool is simple or complex, there are options that are not always used by the business purchasing the application. Vibhav Vankayala will share what some of those options are when it comes to CRM
Check out the full interview with Gopal Sripada above on YouTube or listen on SoundCloud using the player at the bottom of the page.
The first part of the conversation is between Shawn Hessinger, the Executive Editor of Small Biz Trends and Vibhav Vankayala, followed by Dilip Nagrajaran.
Shawn: If you were to think of one thing that small businesses might not initially think they can do with CRM, what would that be or might not realize?
Vibhav: It is to compete with a much bigger player. For example, you have a neighborhood mom-and-pop store. Maybe they’re always thinking 7-Eleven is big, I’m never gonna get to that level of service; they have AWS they have this, they have that.
However, Vibhav says these small businesses can because the eCommerce revolution has brought in the power for smaller businesses to compete with large companies, even Amazon. He adds:
“Set up a competent CRM, eCommerce, and customer service and you don’t even need agents, for example, you could always start with self-service,” he says.
According to Vibhav, you don’t need to hire 20 people, a contact center, and a large space to get a customer service operation going.
He adds, “It doesn’t have to be all that, all you need is a self-service park to start, and having that is still better than nothing and customers not being able to reach you. So yeah, it’s the ability to actually punch above their weight.”
Shawn: There’s something you said that also spurs another question which I think fits into the other idea that we were talking about with surprising things you might not know about CRMs. So let me ask you, how does CRM help you predict what a customer wants before you have any way of knowing that they want it?
Short for customer relationship management, CRM is an amalgam of tools and tactics under marketing technology (MarTech). It enables companies to organize and exploit their customers’ data strategically. By analyzing this data, marketers can better understand their customer’s needs and suggest ways for businesses to refine their strategies for better market performance and customer relationships.
If this is the first time you’ve learned about CRM, read on to find out what the technology is and its applications.
Introducing three types of CRM systems Picking the best CRM system that meets your business’s needs can be overwhelming because CRM comes in numerous forms, and each serves a specific purpose. That said, CRM systems can essentially be put under three categories. Let’s thumb through each of them below:
Collaborative CRM systems With more companies keeping a distributed team since the onset of the coronavirus pandemic, collaboration tools, such as Google Workspace and Notion, have become increasingly indispensable. They enable asynchronous work where team members are free to work on their own time without staying online simultaneously. Yet, you need more than those tools to manage your customers and understand their behaviors.
When considering customer service, companies (especially large enterprises) need collaborative CRM systems to give all their teams real-time access to updated customer data. This can ensure that all clients can enjoy personalized services with the data they provide to the companies.
Analytical CRM systems As mentioned, companies collect and analyze customer data to optimize their marketing strategies and boost their market performance. To make the most of the data compiled, some marketers will draw on analytical CRM systems to analyze and identify patterns in the collected data.
For instance, if a company values client communication, responsible teams can use channel analytics—one of the components of an analytical CRM system—to identify the best way to get in touch with their customers (e.g., email, social media, phone). Communicating effectively with clients can maintain trust between them and the business, which in the long run, helps nurture loyal customers.
Operational CRM systems The last type of CRM system focuses on automation. Before the advent of operational CRM, workers had to deal with every single business-related matter on their own. That limited the time they could spend on tasks of greater importance or that only humans could carry out, such as client meetings.
Now, with operational CRM systems, the said tasks are automated to a large extent. For example, once a complaint is settled, the system can automatically send a follow-up email containing a survey to ensure the client is satisfied with the outcome.
often a misconception in the B2B space that marketing is secondary to sales. In
reality, the two need to work hand in hand in order to fire up the lead gen
engine. Azadeh Williams takes a look at ways in which sales and marketing can
work together better to generate real, tangible results.
you think of marketing as ‘secondary’ to sales, that’s where you start having
problems. When you instil a culture of seeing the two as complementary,
everyone’s mindset shifts towards being more collaborative. After all, there is
a lot of dependency, especially in B2B, that marketing has on sales and vice
versa. The whole idea of alignment is understanding what those key dependencies
are. Then align roles and responsibilities so everybody has a clear-eyed view
of what the future looks like.
of the first ways to align is by creating a common language. As an example,
what a ‘lead’ means for your marketing department (MQL or marketing qualified
lead), may be completely different to what it means to the sales team (SQL). A
marketing team could say, ‘I’ve generated 27,000 MQLs’, but zero of these have
turned into revenue. That’s a terrible disconnection. A common framework or a
common language and clear expectations is a starting point for any of this to
way to align is to look at performance metrics, and evaluate revenue goals and
budgeting together. It is critical to formulate targets in this way so you’re
sharing a common goal – regardless of how you budget, your account-based
marketing plan or even your inbound lead gen strategy. It’s important to find a
Various businesses all over the globe were hopeful in
the first half of 2021, with COVID-19 vaccination rollouts accelerated by
governments. These efforts were seen as a key to drive herd immunity against
the dreaded disease to expedite the resumption of normal economic activities.
However, the emergence of new variants of the novel
coronavirus poses another challenge across countries. Businesses are again
faced with the responsibility of adjusting to these changes, ensuring they can
safely operate while generating enough profit to keep their company afloat.
Additionally, with the COVID-19 global health crisis
still ongoing, there continues a rise in the demand for remote services. In the
past year, consumers have been relying on eCommerce sites to purchase the goods
and services they need. As a result, businesses shifted their marketing efforts
to maximize the internet in getting their brand known by customers. Many
marketing strategies in the pre-pandemic era might no longer be effective in
the new normal.
These digital marketing trends include leveraging
platforms like Google My Business and shoring up search engine optimization or
SEO efforts. Visual elements like pictures and videos are also increasing in
popularity as part of online marketing campaigns because of their appeal to
users. Plenty of customers prefer videos since it eliminates the need to read
Furthermore, with customer experience as one of the
top priorities in many business operations, there is an anticipated increase in
the adoption of Chatbots to provide a 24/7 customer service facility. More and
more consumers lean towards this artificial intelligence (AI)-based technology
because they are more convenient and hassle-free than waiting for live agents
to answer queries.
years ago, sales leaders around the world were sold on the promise of a new,
cloud-based CRM that would replace the moribund legacy applications that ruled
the roost. Fast forward to today and those same sales leaders — and many who
came after them — are still waiting on a tool that delivers on those promises.
notion of salesforce automation has been lost. CRM has become a system of
record that reduces salespeople to administrators, rather than a system of
recommendation that proactively helps them succeed at their job. With B2B sales
becoming increasingly digital, we need better.
how short has CRM fallen?
current generation of CRM applications simply don’t help marketers market or
sellers sell. They do a poor job of aggregating data from sources outside their
respective systems of record. They don’t proactively make suggestions that help
marketers identify the right targets, or the right content, or even the right
channel — let alone launch targeted ad campaigns.
gotten so bad that marketers and sellers abhor their CRMs to a shocking extent.
In a recent piece for Harvard Business Review, Denis Pombriant, managing
principal at Beagle Research, shared the following half-joking yet highly
telling survey results — two-thirds of sellers would rather do the following
tasks rather than update their CRM:
Customer relationship management is the process and
tools through which your company grows and maintains a long-term relationship
with its clients and customers. Since it is a process and there are several
tools on the market, it’s important to craft an intentional CRM strategy,
taking into account your unique business needs. Moreover, creating a CRM
strategy should be a cross-functional endeavor that involves IT in the
How to Choose CRM Software
B2B vs B2C
CRM in B2B vs. B2C are both complex in their own ways.
In a B2B setting, you’re juggling multiple stakeholders, and it takes time and
savvy to know whom to contact. In fact, the purchasing group at any given
company contains an average of 6-10 people, according to Gartner. Given that
there are often multiple people to please and convince, the length of time for
tracking, negotiating, and finalizing contracts in B2B is also longer than CRM
processes in the B2C environment.
The purchasing group at any given company contains an
average of 6-10 people.
At the same time, B2C has its own level of complexity.
For starters, B2C sales are often repetitive and cyclical, so analytics that
provide detailed insights into consumer purchasing patterns will be a key
feature to seek in CRM software. There are far more customers in this selling
environment, making lead management essential in your CRM software of choice.
Whether you do business in a B2B or B2C setting,
you’ll want to focus on CRM software that can handle the level of intricacy
unique to your selling environment.
a small business owner, time is elusive, and too often marketing tends to fall
to the back burner. Owners are so busy running businesses, honoring family
commitments and the million other things they need to do on a daily basis that
this vital effort gets short shrift. Yet the simple truth remains: if you’re
not marketing a business, you’re not growing it.
are some essential steps to that end.
a minute to step back and ask what you’re trying to achieve. This will help
determine where to spend marketing effort. Do you want to drive more traffic to
a website? Need a better conversion rate? Are you trying to create brand
awareness? Knowing what you’re trying to accomplish will dictate the
appropriate marketing strategy.
who you are targeting, and find unique messaging
is one of, if not the most important aspect of Search Engine Optimization.
People have a better chance of finding you if your content is relevant to them.
So, who are you targeting, and what words are they using when they hop online
and start searching for products or services? What are their interests? What
are their struggles? Where do they hang out online… perhaps LinkedIn, or
Instagram, or YouTube? How do they like to consume content? Would they rather
listen to a podcast, watch a video or read a blog post?
determine your unique brand message? What makes it different and why should
they choose your products or services? Being able to articulate this quickly
and effectively will create results. As StoryBrand CEO Donald Miller says, “If
you confuse, you’ll lose”.
With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.