7 Guidelines for Creating a High-Performing Lead Generation Team

10 June 2019
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As a manager, your results depend on your team’s ability to perform to their full potential. You can enable them with processes and high-tech tools, but to eke out the best performance day-in and day-out you need to focus on engaging your team in their work and developing them to be the best they can be.

Here are seven tips for doing just that.

1.Communicate Openly

New team members start their positions energized and curious. If you can channel that enthusiasm, they’ll quickly be able to gain valuable ground-level insight into the work they are performing. You can maintain their engagement by creating an environment for open two-way communication between your team members and management. Let them know what factors into your decisions, solicit their feedback and benefit from the “wisdom of crowds.”

Of course, projects don’t always follow a straight trajectory. You learn as you go. Budgets shrink and expand, deadlines move, and priorities shift. Keep your team informed of the twists and turns — not just what’s happening, but why and how it impacts their work. When your team understands the decisions affecting their work, they are more likely to feel valued and keep a high level of engagement with the project.

Read more: 7 Guidelines for Creating a High-Performing Lead Generation Team

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