5 of the Best Social Media Lead Gen Techniques
I have worked with B2B advertisers for nearly my entire PPC career. During this time, social platforms have introduced several great features for B2B advertising and lead generation.
Below are a few of my favorite lead gen tactics for paid social platforms. We will be looking at Facebook and LinkedIn exclusively because these are two of the biggest social platforms for lead gen.
- Lead Gen Form Ads
This seems like an obvious recommendation, but I have encountered several B2B advertisers who have not leveraged one-click lead forms.
Why You Should Use This Feature
This ad type automatically pre-fills the form with user data, making it as easy as one click for a user to fill in your form.
Thanks to the ease of use and customization capabilities, these ads are great for anything from content promotion to demo signups (and even beyond traditional lead gen).
Some advertisers choose to employ additional fields on their lead forms that require the user to engage more with the form.
In addition to gathering more information about the user, additional fields can also help with prequalifying leads and learning more about where users are in the buyer’s journey.