4 Key Elements Every Digital Marketing Strategy Needs

9 October 2021
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There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses, I’ve learned that there are really only four key elements that every digital marketing strategy needs.

If your strategy consistently includes these four elements, you already have a leg up on the competition. And if your digital marketing doesn’t include these, you’re likely missing out on new leads, sales and growth.

Let’s start with the first:

1. An Ideal Customer Profile (ICP)

Any great digital marketing strategy starts with research about your core prospect to make up your ideal customer profile — your ICP.

At a minimum, this includes:


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• Age

• Income

• Gender

• Geographic region

• Core problem they’re facing

Thanks to a wealth of great marketing tools today, you can find this data from existing customers pretty easily. If you don’t have this info already, you can pay for market research services, perform keyword research or even participate in online forums where your customers hang out.

Bottom line: You want to know as much of this demographic data as possible. Knowing this data allows you to envision your prospect vividly as if you’re talking to them one on one.

Read more: 4 Key Elements Every Digital Marketing Strategy Needs

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