14 Proven B2B Marketing Strategies For Business Growth
Whether it’s for a B2B or B2C business, marketing is all about generating, securing, and converting leads. However, if you’re a B2B marketer, you’ll need to utilize a different assortment of marketing strategies than those employed by B2Cs. And the B2B purchasing landscape isn’t just distinct from B2C—it has evolved from the traditional B2B buying process, which the seller initiated and controlled.
Today’s B2B buying is increasingly digital; buyers are more prepared when they first talk to salespeople; there are more people involved in a single decision; and these stakeholders have high demands for the customer experience. In a nutshell, the buyer is now initiating the process, and they hold much more power.
The Modern B2B Landscape
You’ll need to make sure the strategies you utilize reflect these key elements of the modern B2B purchasing landscape:
Substantial Preliminary Research
Thanks to the power of the internet, B2B buyers usually perform extensive research prior to having their first conversation with one of your representatives. They use multiple channels and multiple forms of media, including websites, social media, online videos, and peer reviews and recommendations.